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Food & Beverage Additives

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By: Sean Moloughney

Editor, Nutraceuticals World

U.S. demand for food and beverage additives is expected to expand 3.5% annually to $8.5 billion in 2014, according to a new report from The Freedonia Group. Advances will be driven by increasing consumer interest in nutritionally-enriched products and all-natural foods, which promote demand for high-value premium and natural additives, the report states. As consumers are wary of foods with artificial-sounding ingredients, processors seeking to create “clean” ingredient labels are increasingly favoring natural additives. Consumer desire for functional products that provide health benefits will also support demand for additives such as probiotics and other nutraceuticals. Flavor products and alternative sweeteners will remain the largest product types in the U.S. food and beverage additive market. For further information: www.freedoniagroup.com

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